Straight talk about available
platforms, what they offer
and how they can benefit
you and your business

Shopping on Instagram is Here!

Yesterday, Instagram rolled out shopping capabilities in the United States as well as the UK, Australia, Canada, France, Germany, Italy, Spain and Brazil. Shopping on Instagram works similarly to Facebook where you can tag posts with products. Instagram, however, bundles these posts together and places them in a separate “Shop” feed which can be viewed from the business’s Instagram profile. You can tag up to five products per image or up to twenty products per carousel. photo courtesy of Instagram A really strong capability of Shopping on…

March 21, 2018

Here’s What We Think About Facebook Messenger Ads

Over the past few years, Facebook has been rolling out a ton of Messenger updates and integrations for businesses, making it easier for them to communicate with customers. Facebook studies show that 2 billion messages are sent between business pages and profiles every month which drives the space and demand for ads in the Messenger app. Messenger ads are currently available in the app itself, but we wouldn’t be surprised if we started to see them over on soon. The idea behind them is simple: with…

February 15, 2018

How to Go Viral Step One: Outrage (Elle Darby vs. Paul Stenson)

Yesterday, a hotel / restaurant (Charleville Lodge Dublin / The White Moose Café) posted on social media that it has banned all social media influencers. You can read about it more here. At first glance, it appears that influencer, Elle Darby, might need to work a little bit on her proposal. It comes across so very obviously that she’s doing this for personal gain when she says, “My partner and I are planning to come to Dublin for an early Valentine’s Day weekend.” Wouldn’t it be more…

January 19, 2018

Facebook Algorithm Change Effects Organic Reach for Pages

Facebook’s mission has always been to make the world more open and connected by providing a platform where anyone can say almost anything. In mid-2017, they changed it to “bringing the world closer together.” But what does that mean in comparison to their old mission and how does that reflect the recent announcement Zuck made at the end of last week stating that peer-to-peer engagement will be ranked higher than peer-to-page engagement? In a long post which you can read here, Zuck explains they’ve noticed people seem…

January 17, 2018

Case Study: Facebook Give Us Back the 20% Text Rule!

We never thought we’d say this as a collective agency, but the new “anything goes” text policy on Facebook is somehow worse than the old 20% text rule. Recently, we launched a campaign for our clients CRAS – The Conservatory of Recording Arts and Sciences. We A/B tested four creatives that looked very similar to the screenshot below. Each image in the carousel has the same “[BE] CRAS” text overlay on it. As you can see, a sample image was approved by Facebook’s new text tool. We…

August 4, 2016


Target the right people, with the right messages, on the right media – to generate the right results for your business.

  • This field is for validation purposes and should be left unchanged.