Google announced earlier this quarter for advertisers to brace themselves for a brand new ad format. Google claims Expanded Text Ads will maximize your presence in search result because they incorporate a larger headline and an extra long description. These new ads were specifically designed with mobile use in mind which makes up more than half of where all searches come from. To make room for these bigger ads, AdWords phased out desktop right column ads earlier this year. We are excited to test this new ad…