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Management Nightmare: The Vitamin Shoppe is Launching 800 Instagram Accounts

In attempt to localize their marketing efforts, The Vitamin Shoppe has decided to launch one Instagram account for each of their brick and mortar locations. Currently, the chain has over 400 active accounts and is expected to have the rest activated in the next coming months. Because influencer marketing is such a trend right now, they’re figuring by creating these micro audiences, their employees can champion for their favorite products right to the people in their local market. According to Vitamin Shoppe, they have one person dedicated…

May 14, 2018

Facebook’s Partner Categories are Going Away

Shortly after Cambridge Analytica’s data scandal became public knowledge, Facebook announced they would be shutting down Partner Category targeting in Facebook in May. This is a big upset for a lot of marketers, us included. Partner Categories have been around since as long as I can remember working with Facebook ads which puts them over five years old. Originally only available in Power Editor, these targeting capabilities made it easier for advertisers to push ads to users who had attributes that you might not have been able to…

April 4, 2018

Shopping on Instagram is Here!

Yesterday, Instagram rolled out shopping capabilities in the United States as well as the UK, Australia, Canada, France, Germany, Italy, Spain and Brazil. Shopping on Instagram works similarly to Facebook where you can tag posts with products. Instagram, however, bundles these posts together and places them in a separate “Shop” feed which can be viewed from the business’s Instagram profile. You can tag up to five products per image or up to twenty products per carousel. photo courtesy of Instagram A really strong capability of Shopping on…

March 21, 2018

How to Go Viral Step One: Outrage (Elle Darby vs. Paul Stenson)

Yesterday, a hotel / restaurant (Charleville Lodge Dublin / The White Moose Café) posted on social media that it has banned all social media influencers. You can read about it more here. At first glance, it appears that influencer, Elle Darby, might need to work a little bit on her proposal. It comes across so very obviously that she’s doing this for personal gain when she says, “My partner and I are planning to come to Dublin for an early Valentine’s Day weekend.” Wouldn’t it be more…

January 19, 2018

Facebook Algorithm Change Effects Organic Reach for Pages

Facebook’s mission has always been to make the world more open and connected by providing a platform where anyone can say almost anything. In mid-2017, they changed it to “bringing the world closer together.” But what does that mean in comparison to their old mission and how does that reflect the recent announcement Zuck made at the end of last week stating that peer-to-peer engagement will be ranked higher than peer-to-page engagement? In a long post which you can read here, Zuck explains they’ve noticed people seem…

January 17, 2018

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